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	<title>Paws for Thought &#187; Website</title>
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		<title>ADAMS develops brand identity and completes Web site for iJoin</title>
		<link>http://blog.adamsstrategy.com/2009/05/brand-identity-and-website/</link>
		<comments>http://blog.adamsstrategy.com/2009/05/brand-identity-and-website/#comments</comments>
		<pubDate>Mon, 18 May 2009 19:01:02 +0000</pubDate>
		<dc:creator>Karen Polcaro</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[iJoin]]></category>
		<category><![CDATA[Website]]></category>

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		<description><![CDATA[Concord, Massachusetts—ADAMS is pleased to announce it has recently completed brand strategy and development for iJoin—an enterprise who serves the defined contribution plan industry through patent-pending, web-based, mobile technology. To prepare iJoin for a successful launch, ADAMS developed naming, positioning, corporate messaging, logo and corporate identity, a sales presentation, and mobile device interface.
ADAMS also completed [...]]]></description>
			<content:encoded><![CDATA[<p><em>Concord, Massachusetts</em>—ADAMS is pleased to announce it has recently completed brand strategy and development for iJoin—an enterprise who serves the defined contribution plan industry through patent-pending, web-based, mobile technology. To prepare iJoin for a successful launch, ADAMS developed naming, positioning, corporate messaging, logo and corporate identity, a sales presentation, and mobile device interface.</p>
<p>ADAMS also completed a new Web site to support iJoin (<a title="iJoin" href="hthttp://www.ijoinplan.com/" target="_blank">www.ijoinplan.com</a>) which included design, content development, programming, and a custom content management system. The organization, which provides mobile 401k enrollment solutions, is now supported by a branding message that effectively communicates its unique value proposition to the financial services community.</p>
<p>Kendall Kay, an iJoin Partner stated, “ADAMS has been a strategic partner, helping us position and develop a brand for iJoin as we worked our way through product development. Their involvement early in the process provided valuable insights and allows us to launch with a cohesive communications platform in place.”</p>
<p><strong>About iJoin</strong>: The iJoin Enrollment Solution revolutionizes how the defined contribution plan industry engages participants, building greater efficiency and effectiveness into the enrollment process while supporting participant success. With iJoin, participants are lead through an engaging, personalized decision-making process using their smart phone or a PDA provided during live enrollment meetings.</p>
<p><strong>About ADAMS</strong>: ADAMS works with clients across diverse industries to increase their visibility, credibility, and profitability. A comprehensive understanding of today&#8217;s markets as well as an extensive knowledge of sales processes allows ADAMS to deliver each client a results-driven branding strategy that positively impacts their business.</p>
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