What is the point of spending the time and money to create a Web site if your target audiences cannot find it? Implementing effective search engine optimization ensures that your site will rise higher in the search engine’s rankings—giving Web users a greater chance of finding you. Below are a few simple search engine optimization [...]

Concord, Massachusetts—ADAMS is pleased to announce the launch of the newly transformed brand identity of The Board Forum, a CEO Roundtable organization. The evolved brand identity is a product of an Internet survey and follow-up interviews of selected Board Forum members; redevelopment of the corporate logo; as well as positioning and corporate messaging.
ADAMS also completed [...]

ADAMS’s top five web trends for 2009 are a reflection of tighter budgets, greater accountability of marketing dollars, and continued evolution of Web 2.0. We have found;

Lack of credit, a slowing economy, and disappearing profits are hitting marketing budgets hard.
Tighter budgets result in greater accountability and demonstrated return on  investments.

CEOs and tight budgets are requiring [...]

Concord, Massachusetts—ADAMS is pleased to announce the completion of KK & Company’s new corporate Web site (www.kaykayco.com). The Web site—created to reflect KK & Company’s strength in strategic planning, marketing, and business development for the financial services and healthcare marketplaces—gives insight into the organization’s process, services, and strategic alliances. Developing positioning, design, and content for [...]