Website metrics are a powerful addition to any website. Metrics not only allow you to see how many users are visiting your site, they also allow you to see who they are, where they came from, and how they found you. Your website is your brand’s link to the outside world—learn about that world through [...]

What is the point of spending the time and money to create a Web site if your target audiences cannot find it? Implementing effective search engine optimization ensures that your site will rise higher in the search engine’s rankings—giving Web users a greater chance of finding you. Below are a few simple search engine optimization [...]

ADAMS’s top five web trends for 2009 are a reflection of tighter budgets, greater accountability of marketing dollars, and continued evolution of Web 2.0. We have found;

Lack of credit, a slowing economy, and disappearing profits are hitting marketing budgets hard.
Tighter budgets result in greater accountability and demonstrated return on  investments.

CEOs and tight budgets are requiring [...]