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Posts Tagged ‘Marketing Recession’

Marketing during a recession—take advantage of a golden opportunity | Tuesday, April 21st, 2009

Rarely does a circumstance present itself to cash in big. Often, when we come across a “golden opportunity” our prudence or lack of conviction prevents us from taking advantage of the favorable moment. In 1991, Bank of Boston’s stock price sank to one dollar. Well below book value, we all knew it was a steal. [...]