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	<title>Paws for Thought &#187; financial services</title>
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		<title>ADAMS Completes Website for KK &amp; Company</title>
		<link>http://blog.adamsstrategy.com/2009/02/brand-identity-website-2/</link>
		<comments>http://blog.adamsstrategy.com/2009/02/brand-identity-website-2/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:14:37 +0000</pubDate>
		<dc:creator>Holly Peterson</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Corporate Branding]]></category>
		<category><![CDATA[Corporate Messaging]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Website Marketing]]></category>

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		<description><![CDATA[Concord, Massachusetts—ADAMS is pleased to announce the completion of KK &#38; Company’s new corporate Web site (www.kaykayco.com). The Web site—created to reflect KK &#38; Company’s strength in strategic planning, marketing, and business development for the financial services and healthcare marketplaces—gives insight into the organization’s process, services, and strategic alliances. Developing positioning, design, and content for [...]]]></description>
			<content:encoded><![CDATA[<p><em>Concord, Massachusetts</em>—ADAMS is pleased to announce the completion of KK &amp; Company’s new corporate Web site (<a href="http://www.kaykayco.com">www.kaykayco.com</a>). The Web site—created to reflect KK &amp; Company’s strength in strategic planning, marketing, and business development for the financial services and healthcare marketplaces—gives insight into the organization’s process, services, and strategic alliances. Developing positioning, design, and content for the new website, ADAMS helped KK &amp; Co achieve a goal of furthering their prominence in the financial services and healthcare marketplaces.</p>
<p>“ADAMS experience in financial services and healthcare as well as their expertise creating strategic communications allowed our site to be implemented quickly and efficiently. ADAMS immediately understood our business, our position, and our process, allowing them to translate it into the graphics and content for the site while efficiently managing the site’s development. They used a deliberate approach that will lead to results,” said Kendall Kay, President of KK &amp; Company.</p>
<p><strong>About KK &amp; Comany:</strong> KK &amp; Company provides strategic planning, marketing, and business development for financial services and health care organizations. Creating customized solutions that deliver a unique and profitable competitive advantage, KK &amp; Company’s specialized knowledge of wealth accumulation, retirement income, wellness and employer markets help some of the world’s most prestigious institutions understand and meet their customers’ needs.</p>
<p><strong>About ADAMS:</strong> With resolute client focus, ADAMS is a results-driven branding firm that helps clients achieve their goals by developing compelling work grounded in sound strategy. For nearly two decades, we have collaborated with clients across diverse industries to increase their visibility, credibility, and profitability through deliberate, multi-faceted, and creative communications.</p>
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