Paws for Thought

The ADAMS Blog

Posts Tagged ‘Design Strategy’

ADAMS completes brand positioning, website, and brochure for Paybridge | Monday, April 26th, 2010

ADAMS is pleased to announce the completion of the brand positioning, corporate messaging, as well as design and development of a new website and corporate brochure for Paybridge, an enterprise-smart payroll company.

ADAMS worked with Paybridge to develop positioning and corporate messaging. The project included market research and client interviews to identify and articulate the Paybridge [...]

What an outdated logo design says about a brand | Tuesday, May 5th, 2009

A logo is the first visual communication of a brand. A brand, or an organization’s promise to their marketplace, is how customers and potential customers identify and compare an enterprise to its competition. What happens when a logo does not accurately represent its brand?
Business has changed dramatically in the past twenty years. While a company’s [...]