Sometimes calling an apple, “an apple” is one of the hardest milestones for a company to meet. After all, the Granny Smith/Macintosh/Red Delicious hybrid (commonly referred to as the “GSMR Delish”) is indeed just an apple to hungry consumers. It may be the best tasting and crunchiest apple, but to its audience it is still [...]

Speaking to your customers and potential customers in a language they can understand is a fundamental but sometimes overlooked marketing principal. Many organizations suffer from internally-focused marketing—using the same language they use in-house to reach out to customers and potential customers that have little to no knowledge of the business. Are you communicating with your [...]

The unique selling proposition is the one overwhelming attribute of your product or service that makes it stand out from the competition. It’s the feature for which you are known in your market space. What if you could take your unique selling proposition to the next level and become the star of your marketplace? Make [...]

A strong brand is critical to the way your organization reaches out to its marketplace, customers, and potential customers. The benefits of a strong brand include, a shortened sales cycle; a narrower sales funnel; revenue growth; and improved marketplace awareness—all leading to increased enterprise value.
Marketing and sales are two, often independent, functions of the organization [...]

Concord, Massachusetts—ADAMS is pleased to announce the launch of the newly transformed brand identity of The Board Forum, a CEO Roundtable organization. The evolved brand identity is a product of an Internet survey and follow-up interviews of selected Board Forum members; redevelopment of the corporate logo; as well as positioning and corporate messaging.
ADAMS also completed [...]

Concord, Massachusetts—ADAMS is pleased to announce the completion of KK & Company’s new corporate Web site (www.kaykayco.com). The Web site—created to reflect KK & Company’s strength in strategic planning, marketing, and business development for the financial services and healthcare marketplaces—gives insight into the organization’s process, services, and strategic alliances. Developing positioning, design, and content for [...]