Writing copy that is inviting to readers is vital when crafting any marketing piece. Today’s readers are content scanners. Utilizing the following tips will help make both print and web content more reader-friendly.
Short sentences. Short sentences are easier to comprehend and have more impact. They also make it easier for a reader to quickly move [...]

In today’s society, we are bombarded with messages. Some are invited, messages we want to/have to read or watch, but the majority are unsolicited, forced upon us around invited messages.
Nobody wants to read long copy. Especially in a marketing piece.
Since most people receive more than 2,000 unsolicited messages a day, sending a brief message as [...]