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	<title>Paws for Thought &#187; Brand Identity</title>
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		<title>ADAMS evolves brand identity and completes Web site for The Board Forum</title>
		<link>http://blog.adamsstrategy.com/2009/03/brand-identity-website/</link>
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		<pubDate>Tue, 17 Mar 2009 18:33:18 +0000</pubDate>
		<dc:creator>Karen Polcaro</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Branding Strategy]]></category>
		<category><![CDATA[Corporate Branding]]></category>
		<category><![CDATA[Corporate Messaging]]></category>
		<category><![CDATA[Website Marketing]]></category>

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		<description><![CDATA[Concord, Massachusetts—ADAMS is pleased to announce the launch of the newly transformed brand identity of The Board Forum, a CEO Roundtable organization. The evolved brand identity is a product of an Internet survey and follow-up interviews of selected Board Forum members; redevelopment of the corporate logo; as well as positioning and corporate messaging.
ADAMS also completed [...]]]></description>
			<content:encoded><![CDATA[<p><em>Concord, Massachusetts</em>—ADAMS is pleased to announce the launch of the newly transformed brand identity of The Board Forum, a CEO Roundtable organization. The evolved brand identity is a product of an Internet survey and follow-up interviews of selected Board Forum members; redevelopment of the corporate logo; as well as positioning and corporate messaging.</p>
<p>ADAMS also completed a new Web site for The Board Forum (<a title="The Board Forum" href="http://www.theboardforum.com" target="_blank">www.theboardforum.com</a>) which included design, content development, programming, and a custom content management system. The organization, which provides a forum and CEO Roundtables for the CEOs throughout New England, is now supported by a branding message that effectively communicates its unique process and services to its market.</p>
<p>Laurie Kirk, CEO of The Board Forum stated, “It is rare that you come upon a vendor as valuable as ADAMS. They took the time to understand my business and clients, worked  efficiently and effectively, and produced a highly valuable brand identity and Web site that has already begun to pay dividends. Ken&#8217;s powerful understanding of the sales process and the ability to inject that knowledge into the initial brand identity work sets ADAMS far ahead of any competition.”</p>
<p>About <strong>The Board Forum</strong>: The Board Forum is a challenging peer environment for chief executives who are committed to growing their companies, achieving personal success, and accelerating their goals. Through The Board Forum, executives can confidentially address their most pressing business issues—obtaining immediate and objective feedback from peers at every meeting; participating in effectively and efficiently facilitated roundtables; being held accountable by their peers to make and execute critical decisions; as well as having access to a private council of successful CEOs and thought-leaders.</p>
<p>About <strong>ADAMS</strong>: With resolute client focus, ADAMS is a results-driven branding firm that helps clients achieve their goals by developing compelling work grounded in sound strategy. For nearly two decades, ADAMS has collaborated with clients across diverse industries to increase their visibility, credibility, and profitability through deliberate, multi-faceted, and creative communications.</p>
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