A Web site’s keyword strategy is an important part of the organization’s overall branding strategy. Most companies work extremely hard to articulate their branding strategy and their position within their marketplace and carefully extend that work throughout their marketing collateral and Web site content.
However, the portion of a Web site seen by web users is [...]

A logo is the first visual communication of a brand. A brand, or an organization’s promise to their marketplace, is how customers and potential customers identify and compare an enterprise to its competition. What happens when a logo does not accurately represent its brand?
Business has changed dramatically in the past twenty years. While a company’s [...]

Website metrics are a powerful addition to any website. Metrics not only allow you to see how many users are visiting your site, they also allow you to see who they are, where they came from, and how they found you. Your website is your brand’s link to the outside world—learn about that world through [...]

What is the point of spending the time and money to create a Web site if your target audiences cannot find it? Implementing effective search engine optimization ensures that your site will rise higher in the search engine’s rankings—giving Web users a greater chance of finding you. Below are a few simple search engine optimization [...]

ADAMS’s top five web trends for 2009 are a reflection of tighter budgets, greater accountability of marketing dollars, and continued evolution of Web 2.0. We have found;

Lack of credit, a slowing economy, and disappearing profits are hitting marketing budgets hard.
Tighter budgets result in greater accountability and demonstrated return on  investments.

CEOs and tight budgets are requiring [...]

Over 70 percent of Web users begin each Internet exploration using a search engine such as Google, Yahoo, or MSN.
Search engine optimization (SEO) is the science of being found on the Web by the search engines. The better optimization a site has, the higher it will rank with the search engines. Over 90 percent of [...]

No Web site can live for ever.
Having an up-to-date Web site is an important element of any organization’s brand and identity. Experts say that the average shelf life of a Web site is two or three years.  In that time, many of the ways we do business change and we need to change with [...]