Rarely does a circumstance present itself to cash in big. Often, when we come across a “golden opportunity” our prudence or lack of conviction prevents us from taking advantage of the favorable moment. In 1991, Bank of Boston’s stock price sank to one dollar. Well below book value, we all knew it was a steal. [...]

A strong brand is critical to the way your organization reaches out to its marketplace, customers, and potential customers. The benefits of a strong brand include, a shortened sales cycle; a narrower sales funnel; revenue growth; and improved marketplace awareness—all leading to increased enterprise value.
Marketing and sales are two, often independent, functions of the organization [...]