A logo is the first visual communication of a brand. A brand, or an organization’s promise to their marketplace, is how customers and potential customers identify and compare an enterprise to its competition. What happens when a logo does not accurately represent its brand?
Business has changed dramatically in the past twenty years. While a company’s [...]

Website metrics are a powerful addition to any website. Metrics not only allow you to see how many users are visiting your site, they also allow you to see who they are, where they came from, and how they found you. Your website is your brand’s link to the outside world—learn about that world through [...]

Everyday we read negative news about the economy. Jobless rates continue to climb, spending is off, and the credit markets have been hit hard. Yet some businesses are holding their own; some even finding opportunities. To help you gain a better perspective of the business activity around you, The Board Forum and ADAMS have teamed [...]

Internet marketing can be a powerful and cost effective tool. And tactical Internet marketing—which has grown to include the use of RSS feeds, blogs, discussion boards, wikis, among a host of other web 2.0 tools—can be a successful way to market your products and services. However, impulsively employing these elements may lead to misspent marketing [...]

Successful marketing always begins with a good understanding of customers and markets, as well as marketing metrics, established benchmarks for success.
All too often, organizations spend their time and energy planning and executing communications strategies without acknowledging the needs of their clients, their market’s trends or the efficacy of their efforts.
Technology has not only created more [...]