People always say that summer marketing campaigns are not worth it because so many people are on vacation and attitudes toward business change during the slower summer months. But what if this very reason not to send communications could be used to your benefit.
Lets look at the two main reasons why experts say it is [...]

Did you know the average person receives over 700 messages a day? Since there is no possible way for us to devote the same level of attention to each of these messages, we are drawn to the messages that mean something to us. Those that are relevant and may meet a current or future need.
A [...]

General Motors needs to focus as much on repositioning their brand as they need to rescue themselves from bankruptcy. GM has become a company of disparate brands. The apparent rationale behind the brand structure appears to be an attempt to cover all possible markets. This please all mentality has resulted in General Motors failing to [...]

The World Wide Web has changed the way we do business. Only 20 years ago, few could have envisioned this technology would have such an impact on the way businesses communicate with each other, their customers, their investors, and their vendors. Most organizations now have a Web site and if they don’t, they are considering [...]

When it comes to branding, often the message and the delivery get confused. The message is singular—the brand’s unique selling proposition. In other words, what the brand has to offer its marketplace and how it differs from the competition. The delivery is multi-fold. A combination of where, when, why and to whom the message is [...]

My first rule of management is to seek and eliminate the insanity. An enterprise will not survive if it fails to do so. Seems pretty logical doesn’t it? But, I look all around and see repeated examples of insanity. We all realize the world continuously evolves and changes. Years ago, I learned business practices and [...]

Sometimes calling an apple, “an apple” is one of the hardest milestones for a company to meet. After all, the Granny Smith/Macintosh/Red Delicious hybrid (commonly referred to as the “GSMR Delish”) is indeed just an apple to hungry consumers. It may be the best tasting and crunchiest apple, but to its audience it is still [...]

A logo is the first visual communication of a brand. A brand, or an organization’s promise to their marketplace, is how customers and potential customers identify and compare an enterprise to its competition. What happens when a logo does not accurately represent its brand?
Business has changed dramatically in the past twenty years. While a company’s [...]

T.S. Elliot once said, “If I had more time, I would have written a shorter letter”
You would think it would be easy to express yourself in Twitter’s maximum of 140 characters or less, but composing an effective Tweet can take the better part of a day. A good Tweet is the epitome of sending a [...]

Rarely does a circumstance present itself to cash in big. Often, when we come across a “golden opportunity” our prudence or lack of conviction prevents us from taking advantage of the favorable moment. In 1991, Bank of Boston’s stock price sank to one dollar. Well below book value, we all knew it was a steal. [...]