A Web site’s keyword strategy is an important part of the organization’s overall branding strategy. Most companies work extremely hard to articulate their branding strategy and their position within their marketplace and carefully extend that work throughout their marketing collateral and Web site content.
However, the portion of a Web site seen by web users is [...]

The World Wide Web has changed the way we do business. Only 20 years ago, few could have envisioned this technology would have such an impact on the way businesses communicate with each other, their customers, their investors, and their vendors. Most organizations now have a Web site and if they don’t, they are considering [...]

A logo is the first visual communication of a brand. A brand, or an organization’s promise to their marketplace, is how customers and potential customers identify and compare an enterprise to its competition. What happens when a logo does not accurately represent its brand?
Business has changed dramatically in the past twenty years. While a company’s [...]

Website metrics are a powerful addition to any website. Metrics not only allow you to see how many users are visiting your site, they also allow you to see who they are, where they came from, and how they found you. Your website is your brand’s link to the outside world—learn about that world through [...]

What is the point of spending the time and money to create a Web site if your target audiences cannot find it? Implementing effective search engine optimization ensures that your site will rise higher in the search engine’s rankings—giving Web users a greater chance of finding you. Below are a few simple search engine optimization [...]

ADAMS’s top five web trends for 2009 are a reflection of tighter budgets, greater accountability of marketing dollars, and continued evolution of Web 2.0. We have found;

Lack of credit, a slowing economy, and disappearing profits are hitting marketing budgets hard.
Tighter budgets result in greater accountability and demonstrated return on  investments.

CEOs and tight budgets are requiring [...]

Internet marketing can be a powerful and cost effective tool. And tactical Internet marketing—which has grown to include the use of RSS feeds, blogs, discussion boards, wikis, among a host of other web 2.0 tools—can be a successful way to market your products and services. However, impulsively employing these elements may lead to misspent marketing [...]

Over 70 percent of Web users begin each Internet exploration using a search engine such as Google, Yahoo, or MSN.
Search engine optimization (SEO) is the science of being found on the Web by the search engines. The better optimization a site has, the higher it will rank with the search engines. Over 90 percent of [...]

As more and more companies view their Web site as an important marketing tool as opposed to a technology novelty, the site begins to evolve into an extension of branding strategy. While once just having a Web presence was enough, organizations are now putting their sites to work, charging them with specific functions to achieve [...]

No Web site can live for ever.
Having an up-to-date Web site is an important element of any organization’s brand and identity. Experts say that the average shelf life of a Web site is two or three years.  In that time, many of the ways we do business change and we need to change with [...]