A logo is the first visual communication of a brand. A brand, or an organization’s promise to their marketplace, is how customers and potential customers identify and compare an enterprise to its competition. What happens when a logo does not accurately represent its brand?
Business has changed dramatically in the past twenty years. While a company’s [...]

The idea of corporate social responsibility gives organizations many options to go green—employing environmental considerations such as recycling, reducing energy consumption, and improving efficiencies. Though much of our business communication has gone paperless with the growing popularity of e-mail and the Internet, there is still a need to print. Whether printing at the office or [...]