ADAMS is pleased to announce the completion of the brand positioning, corporate messaging, as well as design and development of a new website and corporate brochure for Paybridge, an enterprise-smart payroll company.

ADAMS worked with Paybridge to develop positioning and corporate messaging. The project included market research and client interviews to identify and articulate the Paybridge [...]

ADAMS’ President, Ken Cochrane was recently named a Willmot’s HR Thought Leader. His article “Making Your Employees Brand Ambassadors” is currently featured on www.willmot.com.

There is a lot to be learned about our current economic climate through an inside look at the perspectives of regional business owners. To provide you with this valuable insight, ADAMS and The Board Forum have conducted two surveys (March 2009 and June 2009) of New England and New York businesses – ranging from private [...]

Concord, Massachusetts—ADAMS is pleased to announce it has recently completed brand strategy and development for iJoin—an enterprise who serves the defined contribution plan industry through patent-pending, web-based, mobile technology. To prepare iJoin for a successful launch, ADAMS developed naming, positioning, corporate messaging, logo and corporate identity, a sales presentation, and mobile device interface.
ADAMS also completed [...]

There is a lot to be learned about our current economic climate through an inside look at  the perspectives of regional business owners. To provide you with this valuable insight, ADAMS and The Board Forum conducted a survey of New England and New York businesses – ranging from private banking to advertising; architecture to technology, [...]

Concord, Massachusetts—ADAMS is pleased to announce the launch of the newly transformed brand identity of The Board Forum, a CEO Roundtable organization. The evolved brand identity is a product of an Internet survey and follow-up interviews of selected Board Forum members; redevelopment of the corporate logo; as well as positioning and corporate messaging.
ADAMS also completed [...]

Concord, Massachusetts—ADAMS is pleased to announce the completion of KK & Company’s new corporate Web site (www.kaykayco.com). The Web site—created to reflect KK & Company’s strength in strategic planning, marketing, and business development for the financial services and healthcare marketplaces—gives insight into the organization’s process, services, and strategic alliances. Developing positioning, design, and content for [...]

Concord, Massachusetts—ADAMS, a strategic branding firm, announces the introduction of its new Web site assessment tool, Sitewiz™. Based on a proprietary, comprehensive 12-point analysis, Sitewiz is the first program of its kind. Integrating corporate branding strategy with an evaluation of a site’s purpose, audiences, and effectiveness, Sitewiz will benchmark a site against other similar sites [...]

Concord, Massachusetts— ADAMS, a results-driven branding firm, has extended its strategic branding services to include investor relations—a critical communications function developed to enhance an organization’s investor relations program. Managing investor perceptions while articulating and communicating the enterprise’s strategy, goals, and executives’ profiles to the investment community, investor relations branding is critical to the success of [...]

Concord, Massachusetts—ADAMS is pleased to announce the completion of a re-branding effort for APC Wireless, a  company that provides technology solutions for wireless device manufacturers and wireless service providers. ADAMS provided re-branding components including positioning, naming studies and exercises, corporate messaging, and  content development. APC, who serves several large companies within the wireless device market, [...]