A company’s brand is their promise to their marketplace. You have a brand, whether or not you choose to control it. Your customers have perceptions of the products and services you offer. Branding strategy is about how you can control those perceptions–how you create and maintain an image—shaped by establishing a timeless promise, consistently communicating [...]

ADAMS is pleased to announce the completion of the brand positioning, corporate messaging, as well as design and development of a new website and corporate brochure for Paybridge, an enterprise-smart payroll company.

ADAMS worked with Paybridge to develop positioning and corporate messaging. The project included market research and client interviews to identify and articulate the Paybridge [...]

ADAMS’ President, Ken Cochrane was recently named a Willmot’s HR Thought Leader. His article “Making Your Employees Brand Ambassadors” is currently featured on www.willmot.com.

Brand experience is the culmination of all branding efforts—the sum of the visual, verbal and experiential encounters with the brand.

Are you on the same page as your customers?
The brand experience is created in the mind of consumer. A satisfied customer is one that keeps coming back for more while recommending your product or service to [...]

A brand is an organization’s promise to its marketplace. The personality of a brand makes it unique and is important for increasing the brand’s connection to its audience.
A brand’s personality is the way in which the brand aligns with its audience’s values and beliefs. For instance, banks tend to be competent, serious, and masculine; and [...]

As technology advances, the world is getting smaller and smaller. It is now possible to reach global audiences with the click of a button and it seems that everyone is taking advantage of it.
So is going global as easy as having your website and brochure translated into a different language?
Not quite.
Communicating with a global audience [...]