T.S. Elliot once said, “If I had more time, I would have written a shorter letter”
You would think it would be easy to express yourself in Twitter’s maximum of 140 characters or less, but composing an effective Tweet can take the better part of a day. A good Tweet is the epitome of sending a [...]

Rarely does a circumstance present itself to cash in big. Often, when we come across a “golden opportunity” our prudence or lack of conviction prevents us from taking advantage of the favorable moment. In 1991, Bank of Boston’s stock price sank to one dollar. Well below book value, we all knew it was a steal. [...]

Over the last ten years, we’ve witnessed a heightened awareness of brands, driving companies to create stronger brands in order to compete. This awareness has spread from the consumer brands famously developed by the likes of Proctor and Gamble to the previously marketing adverse fields of business consulting, accounting, health care and law.
But with this [...]

Speaking to your customers and potential customers in a language they can understand is a fundamental but sometimes overlooked marketing principal. Many organizations suffer from internally-focused marketing—using the same language they use in-house to reach out to customers and potential customers that have little to no knowledge of the business. Are you communicating with your [...]

The unique selling proposition is the one overwhelming attribute of your product or service that makes it stand out from the competition. It’s the feature for which you are known in your market space. What if you could take your unique selling proposition to the next level and become the star of your marketplace? Make [...]

Website metrics are a powerful addition to any website. Metrics not only allow you to see how many users are visiting your site, they also allow you to see who they are, where they came from, and how they found you. Your website is your brand’s link to the outside world—learn about that world through [...]

There is a lot to be learned about our current economic climate through an inside look at  the perspectives of regional business owners. To provide you with this valuable insight, ADAMS and The Board Forum conducted a survey of New England and New York businesses – ranging from private banking to advertising; architecture to technology, [...]

A strong brand is critical to the way your organization reaches out to its marketplace, customers, and potential customers. The benefits of a strong brand include, a shortened sales cycle; a narrower sales funnel; revenue growth; and improved marketplace awareness—all leading to increased enterprise value.
Marketing and sales are two, often independent, functions of the organization [...]

What is the point of spending the time and money to create a Web site if your target audiences cannot find it? Implementing effective search engine optimization ensures that your site will rise higher in the search engine’s rankings—giving Web users a greater chance of finding you. Below are a few simple search engine optimization [...]

Everyday we read negative news about the economy. Jobless rates continue to climb, spending is off, and the credit markets have been hit hard. Yet some businesses are holding their own; some even finding opportunities. To help you gain a better perspective of the business activity around you, The Board Forum and ADAMS have teamed [...]