In today’s society, we are bombarded with messages. Some are invited, messages we want to/have to read or watch, but the majority are unsolicited, forced upon us around invited messages.

Nobody wants to read long copy. Especially in a marketing piece.

Since most people receive more than 2,000 unsolicited messages a day, sending a brief message as possible is extremely important. A challenge for every writer, shorter content:

• Provides the visual advantage—people are more likely to choose you over others because it will take less time to commit to read.
• Results in better content—no one wants to read wordy content. Write short sentences and eliminate unnecessary words.
• Enhances branding strategy and positioning—brevity allows for targeted writing that reinforces the brand.

The next time you write (an email, a blog post, or marketing collateral) try to eliminate ⅓ of the text. After that, try and reduce it by another ⅓. You will see the results—clearer and more concise content. There is an inverse relation between length and strength.