Concord, Massachusetts—ADAMS, a strategic branding firm, announces the introduction of its new Web site assessment tool, Sitewiz™. Based on a proprietary, comprehensive 12-point analysis, Sitewiz is the first program of its kind. Integrating corporate branding strategy with an evaluation of a site’s purpose, audiences, and effectiveness, Sitewiz will benchmark a site against other similar sites and current Internet marketing best practices. Sitewiz can be performed on any site—including corporate, e-commerce, research-based, non-profit, or community portal—revealing areas where the site excels and where improvement is required.

“As 2009 approaches, many of our clients are using Sitewiz to identify the best ways to allocate their marketing dollars. Sitewiz will not only reveal the successes and shortcomings of a Web site, it will also reveal how well your site communicates your true brand to your targeted audience,” reports Ken Cochrane, President of ADAMS.  He adds, “The Internet can be the most cost efficient and effective marketing tool. But a Web site cannot remain static—it must always contain the most current information, adhere to a sound strategic vision, and constantly find ways to attract Web users—only then will it remain a key marketing asset.”

In addition to offering Web development services, ADAMS also provides strategic branding; brand positioning; product and service positioning; investor relations; as well as design services. Collaborating with clients across diverse industries to increase their visibility, credibility, and profitability, ADAMS develops deliberate, multi-faceted, and creative communications. To learn more about ADAMS and receive a free Sitewiz evaluation, visit www.adamsstrategy.com.