Internet marketing can be a powerful and cost effective tool. And tactical Internet marketing—which has grown to include the use of RSS feeds, blogs, discussion boards, wikis, among a host of other web 2.0 tools—can be a successful way to market your products and services. However, impulsively employing these elements may lead to misspent marketing [...]

Concord, Massachusetts—ADAMS, a strategic branding firm, announces the introduction of its new Web site assessment tool, Sitewiz™. Based on a proprietary, comprehensive 12-point analysis, Sitewiz is the first program of its kind. Integrating corporate branding strategy with an evaluation of a site’s purpose, audiences, and effectiveness, Sitewiz will benchmark a site against other similar sites [...]

Over 70 percent of Web users begin each Internet exploration using a search engine such as Google, Yahoo, or MSN.
Search engine optimization (SEO) is the science of being found on the Web by the search engines. The better optimization a site has, the higher it will rank with the search engines. Over 90 percent of [...]

Concord, Massachusetts— ADAMS, a results-driven branding firm, has extended its strategic branding services to include investor relations—a critical communications function developed to enhance an organization’s investor relations program. Managing investor perceptions while articulating and communicating the enterprise’s strategy, goals, and executives’ profiles to the investment community, investor relations branding is critical to the success of [...]

What is the most effective way to send a message to your audience? This question, not always easy to answer, is an important part of every marketing communications strategy. When it comes to marketing material, it is easy to do the same type of thing over and over again because that is what you have [...]

As more and more companies view their Web site as an important marketing tool as opposed to a technology novelty, the site begins to evolve into an extension of branding strategy. While once just having a Web presence was enough, organizations are now putting their sites to work, charging them with specific functions to achieve [...]

Your brand is your promise to your marketplace. Developing and articulating is the first step to communicating the promise. But the second more critical step is for your organization to communicate your branding strategy consistently.
As a communicator, you have created, tailored, and promoted your branding strategy—ensuring it is superlative, important, credible, memorable, and tangible. However, [...]

More and more, companies are relying on internal branding—the communication within an organization of the external branding strategy coupled with human resources efforts—to better serve their clients and improve employee retention. This shift toward a more comprehensive branding strategy effort has become an integral communications approach in several industries (especially those where qualified labor is [...]

The idea of corporate social responsibility gives organizations many options to go green—employing environmental considerations such as recycling, reducing energy consumption, and improving efficiencies. Though much of our business communication has gone paperless with the growing popularity of e-mail and the Internet, there is still a need to print. Whether printing at the office or [...]